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Current SC2 Marketing Campaign

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# 1JimRaynor Jun 18 2010, 13:04 PM
i'm enjoying the SC2 marketing campaign...
its nice to see an RTS title in the spotlight...
are you enjoying it?
are they doing a good job marketing SC2?
i think they are.

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# 2Masked Jun 18 2010, 14:52 PM
QUOTE(JimRaynor @ Jun 18 2010, 14:04 PM) *
i'm enjoying the SC2 marketing campaign...
its nice to see an RTS title in the spotlight...
are you enjoying it?
are they doing a good job marketing SC2?
i think they are.


Any examples like trailers etc. I haven't seen much marketing outside the web.

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# 3AgmLauncher Jun 18 2010, 15:22 PM
Frankly, SC2 is the only RTS game released in ages and ages and ages that is worth marketing to the mainstream (TV etc).

They're definitely doing a good job with keeping the hype-momentum up. I hope this sparks a renaissance in the RTS genre, though I suspect it's just going to consolidate it all to Blizzard.

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# 4JimRaynor Jun 18 2010, 15:38 PM
QUOTE(Masked @ Jun 18 2010, 10:52 AM) *

Any examples like trailers etc. I haven't seen much marketing outside the web.

i've got an article in teh portal that relates to this and our crack editing staff is combing through it as we speak. this should provide several examples.

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# 5KiF1rE Jun 18 2010, 15:53 PM
heres a question, we all know that the 30 second SC2 commercial was aired live during one of the NBA finals with celtics vs lakers.... has anyone seen that commercial aired on TV since then? as all i see is WoW commercials every commercial break =/

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# 6JimRaynor Jun 18 2010, 17:14 PM
QUOTE(Masked @ Jun 18 2010, 10:52 AM) *

Any examples like trailers etc. I haven't seen much marketing outside the web.

here are some examples.
http://www.gamereplays.org/starcraft2/port...;news_id=629432


QUOTE(KiF1rE @ Jun 18 2010, 11:53 AM) *

heres a question, we all know that the 30 second SC2 commercial was aired live during one of the NBA finals with celtics vs lakers.... has anyone seen that commercial aired on TV since then? as all i see is WoW commercials every commercial break =/


i have never heard of the 30 second SC2 commercial playing except for the 1 occurance during a mid-week NBA final game...
i guess weekend ad rates were too high smile.gif


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# 7Spectre Jun 18 2010, 18:19 PM
That has to be the best Mouse they've produced the Razer "Spectre".

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# 8ZeroChrome Jun 18 2010, 20:48 PM
QUOTE(Spεctre @ Jun 18 2010, 11:19 AM) *

That has to be the best Mouse they've produced the Razer "Spectre".


You dont need any $80 mouse or $120 keyboard to play SC with. Complete waste of money.

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# 9KiF1rE Jun 18 2010, 21:08 PM
QUOTE(ZeroChrome @ Jun 18 2010, 16:48 PM) *

You dont need any $80 mouse or $120 keyboard to play SC with. Complete waste of money.


think you missed the point of his post completely lol... guy named spectre, and a mouse with his name on it... that and the fact that the mouse does look cool =/

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# 10Spectre Jun 18 2010, 21:23 PM
^^ I agree im still playing with the mouse that came with my computer, I wouldn't waste money on a mouse.

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# 11yayaracecar Jun 18 2010, 22:31 PM
razer products are subpar to begin wtih

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# 12JimRaynor Jun 19 2010, 00:52 AM
QUOTE(ZeroChrome @ Jun 18 2010, 16:48 PM) *

You dont need any $80 mouse or $120 keyboard to play SC with. Complete waste of money.

no doubt Blizzard gets a percentage of every unit sold.
if the SC2 and the RTS genre in general benefits from an RTS fan with tonnes of money to spend i'm behind that 100%

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# 13ZeroChrome Jun 19 2010, 06:11 AM
QUOTE(KiF1rE @ Jun 18 2010, 14:08 PM) *

think you missed the point of his post completely lol... guy named spectre, and a mouse with his name on it... that and the fact that the mouse does look cool =/


ahh i c. My point still stands, you only need a $5-10 keyboard to play SC.


QUOTE
no doubt Blizzard gets a percentage of every unit sold.
if the SC2 and the RTS genre in general benefits from an RTS fan with tonnes of money to spend i'm behind that 100%


imo blizzard is trying to maximize profits by appealing to people who think expensive=better, not just people with lots of money. Good move on their part, but I definately wont be purchasing any of those products.

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# 14AgmLauncher Jun 19 2010, 10:43 AM
They're also trying to appeal to fanboys and collectors. Never underestimate the value of a fanboy. These are the kinds of people that own an iPod touch, iPhone, and iPad even though they're IDENTICAL DEVICES.

If you notice how people react to Blizzard products, it's very similar to how people react to Apple products. It's a company that has the attention of a shitload of fanboys, and they have EVERY intention of capitalizing on those fanboys as much as possible: hence Starcraft 2 themed mice peripherals that won't do a damn thing to enhance your gaming experience any more than the iPad enhances your digital life over the iPhone.

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# 15Technique Jun 19 2010, 10:51 AM
QUOTE(JimRaynor @ Jun 18 2010, 15:04 PM) *

i'm enjoying the SC2 marketing campaign...
its nice to see an RTS title in the spotlight...
are you enjoying it?
are they doing a good job marketing SC2?
i think they are.

But do they have David Hasselhoff?


Hah! n1qshok.gif



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# 16Masked Jun 19 2010, 10:53 AM
Haha when did this happen?

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# 17JimRaynor Jun 19 2010, 13:18 PM
QUOTE(Technique @ Jun 19 2010, 06:51 AM) *

But do they have David Hasselhoff?


Hah! n1qshok.gif


Hasselhoff Endorsement Scoreboard

Red Alert 3 1
Starcraft 2 0

This post has been edited by JimRaynor: Jun 19 2010, 13:46 PM

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# 18Sweep Jun 19 2010, 16:35 PM
IPB Image


Nuff said.

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# 19JimRaynor Jun 19 2010, 16:54 PM
i notice 2 weird things about every Blizzard promotion..

1. Ridley Scott directed movie references... Blade Runner etc..
2. Masochism references

a couple of the questions in teh "entrance exam" talk about enjoying torture or pain..... weird man

and check out the poster..."rough exam"... wtf?
IPB Image

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# 20Sweep Jun 19 2010, 17:04 PM
So far, I've only unlockerd 22%.

Maybe it's time to get drawing.

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